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Peter Nygård, Founder & Chairman of NYGÅRD International, one of North America's largest women's wear manufacturers, is a pioneer in the Fashion Industry. This Finnish immigrants' son is the quintessential self-made man who is celebrating his company's 35 years of SUCCESS in Business, in a MAJOR way. What better place to continue the company's full year celebrations than at the heart of 'Celebration Central' ... Times Square New York! 

NYGÅRD is taking its corporate slogan: 'Where Fashion Meets Technology' to new '22 story' heights - the NYGÅRD brand is now showcased on the world's largest digital screens; the Reuter's Tower & the ABC building @ Times Square, NY. These enormous screens, 'The Big Picture(s)', span 22 stories & overlook the media crossroads of the world. They can be seen from Grand Central Station to the east & Central Park to the north! Over 15M people visiting Times Square will view these colossal screens. 

NYGÅRD will debuted its largest ever Ad Campaign on MON NOV17 -- "The timing for our launch was perfect - it showcases the NYGÅRD name as a back-drop for Macy's Annual Thanksgiving Parade, as it winds its way through the famous square on THU NOV27", says Chairman Peter Nygård.
 

The NYGÅRD campaign will continue to run in 2004 & will culminate in SEP during the lucrative NY Fashion Week -- stay tuned.

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